Or rather... About me. Because despite the fact that Cupcakedozen.nl has been around for 15 years, it is still a "one woman show". Want to know more? More about me and Cupcakedozen.nl can be found on this page!
The idea for Cupcakedozen.nl literally came about in 2010 while brushing my teeth. Want to know more? Read all about it here!
I am Lotte – founder of Cupcakedozen.nl, baker at heart, editor by training and a little bit addicted to beautiful packaging.
I live in Leusden with my husband and two children. After my baker's training I decided to continue my education and graduated in Amsterdam as an editor. That combination now appears to be exactly the right one for what I can do with my webshop: baking, thinking, writing and creating.
It all started with our daughter's first birthday. My sister Mijke and I baked cupcakes for her party and had so much fun doing it that we started a small business: Feestcakejes. With a webshop and nationwide delivery, it quickly became a hit. At the same time, it became clear to me that good packaging for home bakers was hard to find. Beautiful boxes in which cupcakes don't slide, with a window, practical to use and suitable for delivery? That hardly existed at the time.
Because I was convinced that I was not the only baker with this frustration, I started Cupcakedozen.nl in 2010.
I am truly amazed that we thought we would build a thriving business with these cakes. And especially that we succeeded!
Fortunately, practice certainly makes perfect, for example, we were regularly allowed to deliver cakes at Prénatal.
Making cupcakes for weddings was super fun, but honestly, also quite stressful!
I don't bake anymore (after about 25,000 cupcakes I thought I deserved a break 😉), but I still use my experience as a baker every day. I know how important it is that packaging:
✔ is sturdy and reliable
✔ works easily and quickly (especially if you are doing five things at the same time behind the scenes)
✔ has a professional appearance that matches your brand
✔ does not take up too much storage space
✔ and remains affordable, without compromising on quality
In addition, social media is now an indispensable source of new customers. A packaging that looks good helps you to create insta-worthy pictures. And that in turn ensures likes, shares and new orders. So a beautiful packaging is not an extra — it is part of your business card.
Then went to the cleared out barn and ended up in ... >
From this warehouse in Soest, your order will be shipped every working day between 9:00 AM and 8:00 PM.
Since 2020 I have switched to e-fulfilment. All orders are now shipped from an external warehouse, so that you receive your order quickly - even if I am offline myself. This keeps the quality high, and there is room for larger purchases and an increasingly unique assortment.
What you might also like to know: if you ask a question, share an idea or seek advice, you will always get me. No customer service department, no middlemen, no ambiguities. I like to keep it personal, because I know how important it is that things are just arranged properly.
Whether you are looking for a sturdy cake box, cookie stamp or an original sweet box — I think along with you. And I am happy to help you to make your creations look even better.
Love,
Lotte
Pre-order item
Soft armchair
$420.00
Select variant
Select purchase option
