We Love Cakes
This week in the spotlight: We Love Cakes! Nathalie Nauta (36) and Aurelia Spaaij (32), two friends with a passion for baking, run this successful bakery in Amersfoort together. In this interview they share their story, their tips for novice bakers and their dreams for the future.
A shared passion
Nathalie started We Love Cakes over 10 years ago, baking in her grandmother's kitchen. Aurelia joined her 4.5 years ago and together they now create the most beautiful cakes and sweets for their customers. "We both love designing unique cakes and creating memories for our customers," says Nathalie.
Entrepreneurship with passion
In addition to their passion for baking, Nathalie and Aurelia also share a talent for entrepreneurship. "We really enjoy taking our company to the next level," says Aurelia. "We don't sit still, we love making progress." And they certainly do! Where they started out as a twosome in a small bakery at home, they now work with a whole team of bakers in a much larger building in Amersfoort. There they make the most beautiful wedding cakes, sweet tables, chocolate letters and other sweets.
"We take on challenges with both hands and always try to make a party out of them!"
Motivation for Nathalie and Aurelia
When asked about their favorite part of We Love Cakes, they say: "All the personal conversations we get to have with bridal couples, always creating a unique design and thus creating a beautiful memory for them with every wedding cake."
There are also challenges
Of course there are also downsides to being an entrepreneur. The biggest challenge always remains: "Can we get rid of it, don't we have to buy another refrigerator? Haha! And of course, getting everything done on time and perfectly. You always work with fresh products and with a deadline, sometimes that brings some stress."
And a balance is also important! "As an entrepreneur it sounds very nice to manage your own time, but know what you are getting into... It is hard work, sometimes long days and you are always working. So make sure you have a good balance between work and private life."
Trends and inspiration
Nathalie and Aurelia follow trends closely and get inspiration from different sources. "We really enjoy making flowers with different materials," says Aurelia. "At the moment we are learning how to make wafer paper flowers."
When asked about their education, they say: "We taught ourselves a lot and also took courses to master new techniques and improve others. Think of making sugar flowers and baking macarons."
The role of Instagram
Instagram is an important medium for We Love Cakes. "It's a great platform to show our work and of course find customers," says Nathalie. They also have a few nice tips:
- Winifred for making wafer paper flowers!
- Lima.cakes for all her modern super cool cakes
Packaging: an important part of the presentation
Nathalie and Aurelia find the packaging of their products very important. "It is a piece of presentation that really completes the product," says Aurelia. "We choose packaging with a nice appearance, a good price-quality ratio and that is also good for the environment."
A handy tip from Nathalie and Aurelia: "The tall cake boxes are perfect for transporting cake pops."
Their favorite packaging is actually all transparent , perfect of course to show off your products optimally!
Dream for the future
Nathalie and Aurelia dream of making even more couples happy with beautiful cakes and sweet tables. "And we want to improve our skills even further to be able to make even more beautiful designs," says Aurelia.
We Love Cakes:
Website: www.welovecakes.nl
Instagram: @welovecakes.nl
Facebook: @welovecakes.nl