Laurie's Bakery

A pink dream with a touch of spice: This edition of Bakker in the Spotlight focuses on Laura Osier (28), the driving force behind Laurie's Bakery. With her passion for pink, over-the-top sweets and her unvarnished opinion, she conquers the hearts of her customers - and Instagram.

From hobby to thriving bakery

Her parents worked on the weekends and so little Laura spent a lot of time with a friend of her grandfather who had a background in baking. She got to choose what was baked that weekend.

After completing her studies as a chef and as a teacher, she followed her heart and studied patisserie, ice cream making, cookies, modern cakes and chocolatier during various evening schools. Eight years ago she started Laurie's Bakery as a side job, and 3 years ago she took the plunge to full-time. With two vending machines full of sweets and a cozy shop where you can also eat and drink, Laurie's Bakery is a beacon of creativity and pink happiness.

Laura is a very busy bee, which is extra impressive when you consider that she is an MS patient. She also shows this part of her life openly and honestly via her popular Instragram page .

The power of authenticity

Laura is known for her unique style. “I’m not afraid to be myself,” she says. “People see the real Laura on my socials, with all the ups and downs.” That authenticity, combined with her delicious creations and sharp humor, makes Laurie’s a beloved bakery with a loyal customer base.

Entrepreneurship with trial and error

The pink cloud of entrepreneurship also has dark edges. "Like the tax authorities... I find bookkeeping a real horror," laughs Laura. "And difficult customers who can't understand you, well..." But the biggest challenge is probably to come up with new, creative sweets every time. "Luckily, I've been pretty successful so far!"

Her tip for aspiring bakers is: "Be yourself, bake with love and get a good accountant!"

Instagram as a golden marketing tool

For Laura, Instagram is indispensable. "Facebook is dead, TikTok is for dances," she says. "On Instagram, I can show my creations, share my story and connect with my customers."

Packaging: Pink and practical

The packaging of Laurie's Bakery is just as unique as the rest. " Pink is of course the main color," says Laura. "And I pay attention to material and delivery time. At Cupcakedozen.nl I am very satisfied with that. Furthermore, I always finish the window boxes with my own logo sticker."

Dreams for the future

Laura's ambition is big. "I would like to install more vending machines and open a big coffee house," she says.

A touch of Kelly

In the bakery, there are dried flowers in the shape of wings. "They are in honor of my friend Kelly," Laura explains. "She passed away 3 years ago in a car accident on the way to Laurie's Bakery. Kelly is my pink angel, she came every Sunday. So she is always there."

A bakery with a heart

Laurie's Bakery is more than just a bakery. It's a place where passion, creativity and authenticity are key. Laura's unique style, her pink dream and her warm heart make Laurie's a bakery you won't soon forget.

Facts about Laura

• Laura is 28 years old and lives in Grobbendonk.
• She is engaged and is getting married this year
• She has 3 children: James the corgi and Bailey and Whiskey the British shorthairs
• Her hobby is tuning and she has no fewer than 4 pink cars
• Laura likes to spend an evening off with friends and rosé
• She collects old crockery, everything from Bavaria and actually everything with a gold edge and flowers.
• Halloween is her favorite time of year: “Pink spooky sweets, I love it!”
• She can be followed on Instagram and Facebook